Premium Apparel Group

Premium Apparel Group is the sister company of Lufema, offering more of the latest trends from around the globe. Under the same infrastructure we are proud to extend on our hand-picked selection of brands with a unique European influence. Under the Premium Apparel banner we aim to provide a real point of difference to the market, something the consumer simply cannot find in department stores or the big vertical retailers. We are here to keep fashion alive and we celebrate the creativity of designers that keep it interesting.

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Aratta is a contemporary womenswear collection of extraordinarily striking items. Aratta’s look is very distinct, combining knit and woven materials with unique elements inspired by the vintage world. Driven by print and texture, Aratta incorporates handcrafted details such as embroideries, crystals, and other unique embellishments which lend to the one of kind look to each garment.

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FUNKY STAFF … for funky people! Contemporary fashion for funky women.

Modern women today are in step with the latest fashion developments and want new trends now and immediately. FUNKY STAFF faces modern challenges and is trendy, funky, cool and very fast.

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Barok Paris is an exceptional clothing brand created some 30 years ago by designers Johnny & Nova. Their creations consist of mixed media with young contemporary pieces beautifully embroidered and beaded. With a handpicked selection of natural and man-made fibres, Barok Paris offers European styling with a relaxed bohemian vibe.

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