Premium Apparel Group

Premium Apparel Group is the sister company of Lufema, offering more of the latest trends from around the globe. Under the same infrastructure we are proud to extend on our hand-picked selection of brands with a unique European influence. Under the Premium Apparel banner we aim to provide a real point of difference to the market, something the consumer simply cannot find in department stores or the big vertical retailers. We are here to keep fashion alive and we celebrate the creativity of designers that keep it interesting.

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Barok Paris is an exceptional clothing brand created some 30 years ago by designers Johnny & Nova. Their creations consist of mixed media with young contemporary pieces beautifully embroidered and beaded. With a handpicked selection of natural and man-made fibres, Barok Paris offers European styling with a relaxed bohemian vibe.

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FUNKY STAFF … for funky people! Contemporary fashion for funky women.

Modern women today are in step with the latest fashion developments and want new trends now and immediately. FUNKY STAFF faces modern challenges and is trendy, funky, cool and very fast.

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Lotus Eaters was created by the Designer Aris Tolios as a lifestyle brand. In Ancient Greek times, the Lotus fruit was eaten which gave those who ate the fruit a feeling of euphoria and a different way of understanding their existence. Lotus Eaters the brand follows this philosophy. Those who will wear Lotus Eaters will feel complete, unique, confident comfortable with themselves – a feeling of EUPHORlA.

Fabrics are created by Artisans and the Designer to fit the designs, to make them unique and special, using old family techniques that have been passed down from generation to generation bringing us back to our grass roots, to bring that special garment to the retail sector.

All production is made in Greece.

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