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Up Pants, Up! Pants




Up Pants, Up! Pants


More than just a brand, we envisioned a clothing experience that would celebrate and elevate the real woman’s body: wearable pieces that not only help us look gorgeous, but also feel good. Our outfits are designed to empower women to face the world with confidence and ease.

Because looking good on the outside starts with feeling great underneath.

Up Pants, Up! Pants


We started out in 1979 as a private label provider of women’s sportswear to major retailers across North America. For many years our specialty was focused on pants, with cutting-edge designs at the forefront of the pull-on trend. The development of our own line was a natural evolution; we saw an opportunity to raise the level of fashion and fit to new heights, and created Up Pants in 2016.

The brand has grown steadily with each season, and we now offer a full collection of chic ensembles, delivering an inspiring combination of refined fabrics, sophisticated prints, and impeccable tailoring. The aesthetic is classically timeless yet perfectly on-trend, with comfort at the core of each creation.

Up Pants, Up! Pants


Designed in Canada and made locally.

Our team sources all the raw materials from fabric to hangtag. We recreate this beautiful product through our local cutters and sewers right here in Sydney. Our patterns are carefully adjusted to allow for differences in fabric stretch. The cutting process often involves a lot of work to carefully match the lines of patterns across each panel. After sewing a final quality check top to bottom ensures our high standards are met prior to delivery.

Revolutionising the design of pull-on pants, Up! is a renowned Canadian brand that has raised the level of fashion and fit to new heights. With chic designs, tummy-tucking and butt-lifting technology, Up! pants offer a truly amazing fit.

Designed to pull in and emphasise all the right curves, Up! pull-on pants are made from super comfortable, patented “Thincredible-Fit” (TM) stretch fabric. The fabric is made to be both comfortable and flattering. While the elasticated waistband offers tummy control and has a slimming effect, it also moves with you so you never feel constricted.

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From slim-leg ankle pants to cropped pants with crochet hems and unique details and so much more, their range of pull-up pants is not only designed to be slimming but is also full of stunning designs and prints. Whether you’re after a bright solid colour to add a pop of brightness to your everyday work look or a plain pair of casual cropped pants that you can mix and match with your existing range of tops, Up! has just what you need.

For those who are looking for a more neutral pair of Up! pants, there are also pairs in plain colours with classy details including buttons, embroidery and crochet features.In addition to their range of pant styles and colours, Up! pants are also available in various fun and classic prints. With techno petal prints, classic gingham patterns, geometric shapes and even slightly psychedelic graphics, you will find pairs of colourful, fun Up! pull-on pants for brightening up your capsule wardrobe.

We are excited to announce that Up! is also being manufactured under license here in Sydney and, as an Australian family business that has worked hard to become a reputable source of specialty brand clothing, we are even more excited to say that we are the official supplier of Up! pants in Australia and New Zealand.

Passionate about the latest designs, finest fabrics and fashion from across the world, Lufema has been supplying women, boutiques and high-end stores with international clothing for over four decades. With the latest Italian clothing from brands like M Made in Italy, on-trend Canadian women’s clothing from Tribal and so much more, you’re bound to find something perfect for you at Lufema.

If you’re looking to stock some of the top international women’s clothing brands in your store or buy Up! pants online, we would love to be your go-to supplier. To see our pricing and line sheets, create a wholesale account online or reach out to our team. We have a range of customers and showrooms across Australia and New Zealand and are always here to answer any questions you may have.



Up Pants, Up! Pants

Our fabrics are at the heart of our collection, ensuring a stellar fit and optimal comfort in every piece we create. We use an array of refined materials, each with just the right amount of stretch, including a luxe Ponte di Roma, Techno and Jacquard stretch, vegan leathers, faux suede, and bi-stretch twill. We also work with bamboo, woven crepe and chiffon, for breathability and a softness that is truly sublime.

Each style is made with a thoughtful combination of texture, cut and design, for the most flattering and fashionable outfits that anybody can wear with grace and ease.


Up Pants, Up! Pants
Up Pants, Up! Pants


Up pants are designed using our patented Tummy Control Technology, featuring a pull-on elastic waistband with extra contouring support for a smooth and incredibly flattering fit. Each style is comfortable and easy to wear (no bulgy buttons or bunchy zippers), discreetly enhancing your natural shape and allowing the freedom to move with comfort and confidence, no matter where life takes you. Effortlessly chic and blissfully forgiving, once you try a pair of Up pants, you might never want to wear another kind again!


Every piece in our collection is machine washable.



Up Pants, Up! Pants



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