AUSTRALIA & NEW ZEALAND
THE FARM TRUCKERS
BOLD HAT MAKERS
SINCE 1985
We’re a family of hat makers and dream makers with a legacy built on unconventional ideas and foolish pursuits in order to move people forward. We believe in encouraging people to be seen and heard because everyone deserves to matter.
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Our Timeline
1895
Launch
Our founder Cassel Goorin hit the streets of Pittsburgh, Pennsylvania with a horse-drawn cart full of hats and a passion for the craft of making them.
1960
Innovation
The ski industry played a major part in the growth of the company. As fedoras, flatcaps and truckers weren’t style staples at the time, expanding into sportswear enabled the innovative spirit that still guides us today.
2022
The Present
Embracing the spirit of human connection and transformation, our legacy as artisan hatmakers continues to unfold through a timeless mix of reinvented classics doused with fresh relevance. Our signature pieces are now seen all over the world, connecting those who are committed to a new way to look at things.
1949
First Retail Store
Cassel’s sons Alfred and Ted took over the family business and relocated to San Francisco in 1949, opening a storefront at Mission and First St.
2003
Let the Animals Play
The Farm came about in 2003 when Ben Goorin was experimenting with new patch designs for truckers. The Swine, The Beaver, The Cock, The Goat, and The Ass were the Original animals that launched the signature line and global movement.
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