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Welcome to Lufema
Your Boutique Fashion Wholesaler in Australia
Lufema is a family-owned fashion distributor supplying high-quality men’s and women’s clothing to retailers throughout Australia and New Zealand. Combining years of industry experience with a fresh, modern approach, we are proud to support boutiques with carefully selected collections that reflect global trends and local tastes.
As a trusted boutique fashion wholesaler, we offer a curated mix of premium brands, including European labels and international favourites like Up Pants Australia and Goorin Bros. Our reputation as a reliable wholesale fashion supplier in Australia comes from strong relationships, consistent service and a genuine passion for fashion.
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We operate as both a wholesale clothing distributor and a local manufacturer, with production capabilities based in Sydney. This allows us to stay flexible, support local business and ensure quality from start to finish.
Whether you’re searching for wholesale women’s fashion in Australia, stylish menswear or a dependable Australian fashion distributor, Lufema is your go-to partner. We are proud to serve as a wholesale supplier for boutiques across Australia and New Zealand, helping retailers offer standout pieces their customers will love.
Lufema – Fashion Distribution and Wholesale in Australia & New Zealand
Founded in 2014 and backed by over 40 years of industry experience, Lufema is a privately owned fashion distribution and manufacturing company with headquarters in Sydney. We supply the Australian and New Zealand markets with over ten hand-picked international fashion brands that reflect the latest trends and the needs of the modern consumer.
We are more than just a wholesale clothing distributor. Every brand we work with is carefully chosen based on proven retail performance in global markets, especially across the northern hemisphere. We serve as the link between supplier and retailer, providing the support and insight needed to succeed in both Australia and New Zealand.
Lufema represents brands that focus on quality, style and sustainability. Our portfolio includes wholesale men’s and women’s apparel, casualwear, eveningwear, lifestyle products and fashion accessories. As a leading wholesale fashion supplier in Australia, we are uniquely positioned to cover a broad range of retail needs.
With more than ten sales agencies operating across both countries, we are proudly represented in every major city. Whether you are looking for an Australian fashion distributor, a European fashion wholesaler in Australia, or a local partner for Up Pants Australia or Goorin Bros Australia, Lufema is your trusted source for wholesale fashion.
Meet the Team Behind Lufema
The name Lufema reflects the collaboration between its founders, Lucas, Felix and Marcus. As a second-generation family business with roots in the Australian fashion industry dating back to the 1970s, we bring decades of hands-on experience to every part of the business.
Growing up surrounded by fashion has shaped our skills and deepened our understanding of the wholesale market. Today, we proudly lead a dedicated team across all key areas of the company, including sales, brand management, production, accounts, operations and logistics.
At Lufema, our strength lies in our close-knit team and shared passion for delivering high-quality men’s and women’s clothing to stockists across Australia and New Zealand. We are proud of how far the business has come and remain focused on supporting our retail partners with reliable service and carefully selected fashion brands.