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Premium Wholesale Fashion

Lufema is one of Australia’s leading fashion distributors with over 40 years of industry experience. Our team of professionals offer a premium wholesale service supplying Australian and New Zealand boutiques with quality brands.

Welcome to Lufema

Lufema is a tight knit family business placing high importance on building lasting relationships with brands and stockists alike. From a father’s business concepts and experience, his sons now step into the industry to pursue a fresh and adaptable approach to wholesale fashion. We have established strong connections throughout Canada and Europe and are proud to offer our specialty brands. With a close ear to the ground we have a great understanding of market trends.

Not only are we importers, we have manufacturing capability right here in Sydney. Supporting local business keeps us inspired and passionate about what we do.


Backed by over 45 years industry experience


Exclusively distributing 16 international brands


Over 600 accounts across Australia & New Zealand
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A collection with an inspiring combination of refined fabrics, sophisticated prints, and impeccable tailoring.
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M Made In Italy

A premium lifestyle brand with natural prints, comfortable fits & varying textures.
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Place du Soleil

Place du Soleil collections are high quality products that are very unique, fashionable and affordable.
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Collections that make you look & feel your best, for enjoying life’s adventures in comfort & style.
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Lotus Eaters

Those who will wear Lotus Eaters will feel complete, unique, confident comfortable whith themselves – a feeling of EUPHORlA.
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&Co Woman

Whatever your day brings, your outfit is ready. Dutch common sense. 
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Peruzzi clothing offers all woman a chance to create their own capsule wardrobe every season.
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Tinta Style & Bariloche

Tinta Style & Bariloche is a beautiful selection made in Spain, sustainable and timeless garments.
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Goorin Bros.

Encouraging people to be seen and heard because everyone deserves to matter.
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Herzen’s Angelegenheit

Since 2009 the label is passionate about creating long-lasting favourite pieces for women.

Lufema, HomeHOFF

The sneaker brand that tells stories in its soles. The world is our stage.
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Minx Footwear

Distinct designer wear for the fun, feminine individual who can be either overtly or quietly confident, adventurous and loyal.
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American Dreams

Hailing from Denmark, this brand specialises in high quality knitwear.
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Elemente Clemente

German label Elemente Clemente is synonymous with fair trade and sustainable living.

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With over 200 unique items each season, there is surely something for the modern woman
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Siksilk, an athletic label that is styled to combine sportswear and street wear.

Lufema Australia & New Zealand

Founded in 2014 and backed by over 40 years of experience in the rag trade, Lufema is an independent, privately held fashion distribution and manufacturing company. Its head office based in Sydney, Australia.

We proudly service the Australian and New Zealand markets with over 10 selected international brands centred on the evolving fashion trends of the modern consumer. Our brands are synonymous with quality and possess a shared ethos of sustainability for today and tomorrow.

Our distribution extends beyond bringing a brand to market; it is curated and based on the retail performance of numerous markets across the northern hemisphere. We serve as the link between supplier and retailer, giving our principals and customers the best opportunity to succeed in our unique territory.

Our brands encompass many different sectors of the retail trade, from casual to eveningwear, including lifestyle products and accessories. We are uniquely positioned to cover the entire spectrum of the retail market. With over 10 agencies across Australia and New Zealand we are proudly represented in every major city across both countries.

Meet the Team

Our name Lufema proudly originates from the collaborative efforts of its founders, Lucas, Felix, and Marcus. As a second generation family business with roots dating back to the 1970s, our collective expertise spans a diverse and skilled foundation. Growing up in the industry has not only honed our individual skills but also allowed us to lead a formidable team. Together, we head all vital functions of the business, including sales, brand management, production, accounts, operations, and logistics. With a dedicated team behind us we are proud of what Lufema has become today.

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