AUSTRALIA & NEW ZEALAND
THE FARM TRUCKERS
GOORIN BROTHERS AUSTRALIA
Goorin Bros has been making bold, standout hats since 1985. Known for unique designs and strong character, the brand encourages people to express themselves and wear their style with confidence.
At Lufema, we are proud to supply Goorin Bros Australia to retailers looking for something different. As an Australian fashion distributor, we offer access to selected Goorin Bros styles for stores across Australia and New Zealand.
Learn More
Our Timeline
1895
The Beginning
Cassel Goorin began selling hats from a horse-drawn cart on the streets of Pittsburgh, Pennsylvania. His passion for craftsmanship laid the foundation for what would become a globally recognised hat brand.
1960
New Directions
As traditional hats like fedoras and flat caps faded in popularity, the brand embraced the rise of sportswear. This shift sparked a spirit of innovation that continues to shape the company today.
2022
The Present
Goorin Bros continues to evolve, blending classic styles with fresh relevance. The brand’s iconic hats are worn around the world by people who value authenticity, creativity and confidence.
1949
First Retail Store
Cassel’s sons, Alfred and Ted, took over the business and moved operations to San Francisco. They opened the first Goorin Bros retail store at Mission and First Street.
2003
The Farm is Born
The Farm line launched in 2003 when Ben Goorin introduced animal patch trucker caps. The original designs featured The Swine, The Beaver, The Cock, The Goat and The Ass. This bold collection started a global trend.
