Lufema Up Pants

Our journey began in 1979 as a private label supplier of women’s sportswear to major retailers across North America. For many years, our focus was on pants, where we led the way with innovative designs that helped define the pull-on pant trend.

As the business evolved, developing our own label was the next natural step. In 2016, we launched Up! Pants, a brand created to raise the standard of fashion, fit and comfort. With a flattering silhouette, smart tailoring and body-enhancing technology, Up! Pants quickly earned a place in the wardrobes of women who value both style and ease.

Season after season, the brand has continued to grow. Today, the collection features a full range of chic ensembles crafted from refined fabrics and bold, sophisticated prints. The aesthetic is modern yet timeless, with comfort at the core of every design.

At Lufema, we’re proud to distribute Up! Pants Australia and help bring this celebrated brand to retailers across Australia and New Zealand.

Up! Pants is proudly designed in Canada and manufactured locally in Australia.

Our team carefully sources all raw materials, from fabric to trims and hangtags. Each garment is brought to life by skilled cutters and sewers based in Sydney. We adjust our patterns to account for fabric variations and ensure the best possible fit, no matter the style.

The cutting process is precise, often requiring extra care to align prints and pattern lines across panels. Once sewn, every piece goes through a full quality check to make sure it meets our high standards before reaching our retailers.

This local production model allows us to maintain exceptional quality, support Australian makers and deliver a product that is proudly made close to home.